Bulletproof Graphics / Case study
Find your machine. Make the graphics yours.
Bulletproof Graphics migrated from Wix to a custom Shopify store, paired with a posting studio, machine-specific discovery and a live colour, text and logo customizer.
The brief in context
Built around the way people actually use it.
Anyweb migrated Bulletproof Graphics from Wix to Shopify and paired the new storefront with a custom posting studio. The build connects the customer’s shopping experience with the team’s artwork-uploading and product-publishing workflow.
Bulletproof Graphics sells a highly personal product: graphics that need to suit both the rider’s style and the machine underneath. The new storefront gives those two decisions a connected path. Shoppers can explore snowmobile, motocross, side-by-side, watercraft and equipment graphics, with a separate route for vintage restoration decals.
For snowmobiles, the finder narrows the journey by make, year, model and track size, then opens a visual set of matching designs. Those selections carry into the product page. The customer can compare colour presets, open a full-screen visual editor, add lettering or logos, and confirm materials and machine details before adding the configured kit to the cart.
Behind the storefront, the companion Bulletproof Design Studio gives staff a dedicated place to upload artwork, organize machine-specific designs and prepare Shopify products. The public shopping experience and the staff workflow are two connected parts of the same build.
Paired with the posting studio
The Shopify store was paired with Bulletproof Design Studio, a custom posting studio for uploading artwork, choosing target machines, preparing colour variants and publishing products. Explore the companion case study to see the workflow behind the storefront.
Explore the Bulletproof Design Studio case studyPowersports riders choosing personalized graphics, owners restoring vintage snowmobiles, and customers commissioning graphics for watercraft, equipment or commercial projects.
01 / Context
The challenge
A graphics store needs to communicate style, compatibility and customization together. A generic product grid leaves riders to work out the machine fit, compare artwork and describe their changes separately, while staff still need enough detail to prepare the final design.
02 / Decisions
The approach
Migrate the Wix website to a custom Shopify storefront and pair it with a posting studio for the team preparing the catalogue. Build the shopping journey around the machine first, then bring visual customization and order configuration into the product experience. Keep contemporary concepts, vintage decal packages and other machine categories organized, carry known fitment forward, and give customers clear ways to submit their colours, lettering, logos and artwork notes.
- 01
Migrated from Wix to Shopify
Anyweb moved Bulletproof Graphics from Wix to a custom Shopify storefront and paired it with a purpose-built posting studio for artwork uploads, machine-specific products and catalogue publishing.
- 02
Discovery built around the machine
The snowmobile finder steps through make, year, model and track size. Matching results retain that context and pass it into the selected product’s fitment fields.
- 03
A visual catalogue with colour previews
Design cards and product pages show machine previews and named colour presets, so riders can compare artwork before opening the editor.
- 04
Colours, lettering and logos on the preview
The customer editor offers live colour changes, rider-name and race-number layers, font selection, size, rotation and placement controls, plus logo upload and positioning.
- 05
Material choices and a configured total
Product configuration brings laminate and print-base options together with kit coverage, quantity and a visible configured price. Fitment choices include year, model, chassis, track length, engine and starter where applicable.
- 06
A useful handoff to the design team
The interface prepares the customer’s preview, colour choices, lettering, original logos and settings for the cart item. Artwork notes and reference uploads add context for the team completing the order.
- 07
Modern graphics and vintage restoration
Distinct collections support contemporary designs, ready-to-ship vintage decal packages and machine categories beyond snowmobiles, alongside gallery, installation and contact information.
- 08
A companion publishing studio
The staff studio connects source artwork, target machines, colour options and product publishing with the Shopify catalogue, giving the business a workflow behind the customer-facing customizer.
A closer look
Inside the experience
Select any screen to see it at full size. Each image is shown uncropped.
03 / Outcome
What the build makes possible
A live branded Shopify store that connects machine discovery with visual design choices. A rider can move from a make/year/model/track selection to matching graphics, preview a colour direction, personalize a concept and configure the material and fitment details in the same shopping journey.
In the build
Project deliverables
- Migration from Wix to a custom branded Shopify storefront with powersports navigation
- Make, year, model and track-based snowmobile finder
- Machine-specific matching results with fitment carried into product pages
- Visual colour, text and logo customer customizer
- Material selection, configured pricing and detailed fitment capture
- Cart handoff for artwork previews, customization settings and original logos
- Modern design and vintage restoration catalogue presentation
- Connection to the companion staff design and publishing studio
Technology & platform
- Shopify
- Liquid
- Product Customizer
- Fitment Data
- Studio Integration
Why it matters
What this means for the business.
01
Start with what the rider knows
Machine-led discovery gives shoppers a practical starting point, then connects that machine to relevant designs and product configuration.
02
Make the customer’s direction visible
A visual preview and structured customization choices give the rider and design team a shared reference for the requested colours, lettering and logos.
03
Collect details where the choice happens
Putting fitment, materials, notes and personalization into the buying journey helps keep the information needed for the design handoff together.
04
Connect the catalogue to its creation workflow
The companion studio gives the team a repeatable route from artwork and machine selection to products that customers can discover and customize.
The transferable idea
What another business can take from this
A custom product deserves a shopping journey that reflects how it is chosen and made. Anyweb brought machine discovery, visual personalization and the staff publishing workflow together around the way Bulletproof Graphics works.
Public references
Explore the public pages behind this build. Screenshots show the sites at the time of research; seasonal schedules, inventory and pricing can change.
Built around your business
Your business has its own way of working.
Tell us what you want to accomplish. We can design a website, app, customer experience or connected system around the people who will use it.
The connected build
A private design and uploading studio for Bulletproof Graphics: bring in artwork, choose target machines, prepare colour variants and turn reviewed designs into Shopify products with customer customization.
Keep exploring
RV Part Shop