RV Part Shop / Case study
A Distinct Shopify Store for a 150,000+ Part Catalog
RV Part Shop pairs its own brand with a 150,000+ SKU catalog, organized into new and used parts, RV-specific collections and related travel and outdoor categories.
The brief in context
Built around the way people actually use it.
RV Part Shop is an independently branded Shopify storefront for a 150,000+ SKU RV-parts catalog. Its navigation gives the store a clear identity and routes shoppers through new and used RV parts, hitches and towing, truck accessories, camping and outdoor, marine, and RV listings. Collection-led entry points such as Inside Your RV, Outside Your RV and RV Maintenance add another way to start browsing.
The structure continues into the catalog: used inventory is grouped into RV component families, collection pages include filters and sorting, and product pages bring together imagery, manufacturer or SKU details, product information, pricing and shipping guidance. A contact form and order-support directions keep help within reach.
RV owners and repairers shopping across new and used parts, towing and maintenance supplies, plus travelers looking for related truck, camping, outdoor or marine accessories.
01 / Context
The challenge
The 150,000+ SKU RV-parts catalog needed a second storefront with its own identity, not a copy of the flagship shop. It also needed to serve varied shopping intent—from replacement parts and used components to towing, camping and other outdoor categories—without losing the details buyers use to assess a product.
02 / Decisions
The approach
AnyWeb built a standalone Shopify experience for RV Part Shop, with distinct brand presentation and navigation across its major product lines. New and used parts lead into focused collections; used-part families, filters, sorting and detailed product pages help shoppers move from a broad need toward a particular component. Contact and order-support information complete the store experience.
- 01
A separate storefront identity
RV Part Shop has its own brand and navigation, giving the catalog a separate destination from the Young Farts RV Parts store.
- 02
Top-level routes reflect shopping intent
The main menu separates New RV Parts, Used RV Parts, Hitches / Towing, RVs for Sale, Truck Accessories, Camping & Outdoor and Marine.
- 03
Collection-led browsing
The homepage invites browsing by collection, including Inside Your RV, Outside Your RV, RV Maintenance, Hitches and Towing, Truck Accessories, Camping and Lifestyle, and Marine Parts.
- 04
A dedicated used-parts catalog
The Used RV Parts collection presents branches such as appliances, plumbing, exterior hardware, exterior windows and doors, awnings, interior hardware, furniture and electrical, followed by collection filters and sorting controls.
- 05
Product details support comparison
A refrigerator-vent listing pairs product imagery, brand, SKU and fit information with pricing and shipping guidance beside the add-to-cart option.
- 06
Support is part of the storefront
A contact form and directions for sending order questions keep support close at hand, while the home page shares shipping and checkout information.
A closer look
Inside the experience
Select any screen to see it at full size. Each image is shown uncropped.
03 / Outcome
What the build makes possible
RV Part Shop now presents its 150,000+ SKU catalog through an independent brand and a complete set of shopping routes. Shoppers can browse new and used parts by RV-specific collection, narrow results with filters, and review product identifiers, fit information and shipping details on product pages. A dedicated contact path keeps support connected to the storefront.
In the build
Project deliverables
- A standalone Shopify storefront with a distinct RV Part Shop brand identity
- Catalog structure for the 150,000+ RV-parts SKU catalog
- Top-level navigation spanning new and used RV parts and related outdoor categories
- Collection pages for RV systems and used-part families, with browse filters and sorting
- Product detail pages with imagery, identifiers, product descriptions and shopping context
- Public cart-to-checkout pathway and shopper contact and support content
Technology & platform
- Shopify
- Liquid
- Custom Theme
- Shopify API
Why it matters
What this means for the business.
01
A distinct destination for a second brand
A standalone storefront gives the second business identity its own navigation and presentation while providing a complete catalog-shopping destination.
02
Intent-led paths through a wide assortment
Top-level shopping routes and RV-specific collections make a broad inventory easier to approach by product family, condition or use case.
03
Product context before the cart
Showing manufacturer details, identifiers, fit notes and shipping information on product pages helps shoppers evaluate a candidate part without relying on a bare product name.
The transferable idea
What another business can take from this
When a business needs a second commerce brand without diluting its primary storefront, AnyWeb can build a genuinely distinct Shopify experience around that brand's catalog, categories and shoppers—while preserving the useful product and support context that complex parts buying requires.
Public references
Explore the public pages behind this build. Screenshots show the sites at the time of research; seasonal schedules, inventory and pricing can change.
Built around your business
Your business has its own way of working.
Tell us where a generic website gets in the way. We can map a purpose-built shopping, member-service or ticketing experience around the people who use it.