The Haunted Hike / Case study
A First-Party Ticketing Experience for The Haunted Hike
A bespoke event site pairs The Haunted Hike’s horror identity with clear ticket options, date-based timed entry, regional visit information and custom QR ticketing—without a per-ticket platform fee.
The brief in context
Built around the way people actually use it.
The Haunted Hike is a seasonal haunted attraction in Vegreville, Alberta. Its website introduces a 20-room walk-through with live actors through a distinctive horror identity, while explaining the different ways to experience it: family-friendly Kids Hour, full-scare Scary Hour and Speed Pass.
Visitors can follow the event story to a date-selection calendar with one-hour entry windows, FAQs and practical travel guidance from Edmonton and nearby communities. The custom ticketing platform is designed around the event’s own brand and includes online ticket sales, payment processing, automated QR ticket delivery and QR check-in. There is no per-ticket platform fee; payment processor charges still apply.
Halloween visitors, families choosing a lower-intensity event option, groups planning a night out, and guests traveling to Vegreville from Edmonton or other nearby communities.
01 / Context
The challenge
A seasonal haunted attraction has to communicate its atmosphere and intensity clearly, then help guests choose a ticket and plan a timed visit. The organizer also wanted ticketing under the event’s own brand without a per-ticket platform fee, while payment processor charges remain part of the cost.
02 / Decisions
The approach
AnyWeb paired an event-specific horror presentation with practical planning details. The site introduces the 20-room walk-through and its ticket options, then connects guests to date-based one-hour entry windows, FAQs and regional route information. Custom ticketing brings online sales, payment processing, automated QR ticket delivery and QR check-in into the event’s branded experience.
- 01
A recognizably eerie event identity
Horror-led visuals and direct event messaging set the atmosphere before visitors explore ticket options.
- 02
A clear picture of the experience
Twenty themed rooms and live actors give visitors a vivid picture of the walk-through before they choose a ticket.
- 03
Ticket choices for different comfort levels
Kids Hour, Scary Hour and Speed Pass are presented as distinct options, helping families and thrill-seekers choose the kind of visit they want.
- 04
Date-led timed entry
Date selection, one-hour entry windows and ticket-price categories bring the key booking choices together.
- 05
Trip planning alongside ticket details
Visitor pages provide the Vegreville address and route guidance from Edmonton and other nearby communities, while the homepage organizes essential event information and FAQs.
- 06
Event-branded ticketing
Custom online sales, payment processing, automated QR ticket delivery and QR check-in keep the ticket journey under the event’s brand. There is no per-ticket platform fee; payment processing costs still apply.
A closer look
Inside the experience
Select any screen to see it at full size. Each image is shown uncropped.
03 / Outcome
What the build makes possible
The Haunted Hike’s digital experience connects the attraction story with ticket selection and visit planning. Guests can learn what distinguishes Kids Hour, Scary Hour and Speed Pass, see timed-entry options, and find regional travel guidance. The custom ticketing scope includes online sales and QR ticket delivery and check-in without a per-ticket platform fee; payment processor charges still apply.
In the build
Project deliverables
- Branded public website for a seasonal haunted attraction
- Custom event ticket-sales flow with payment processing
- Event-date calendar with one-hour entry-window selection
- Separate visitor-facing ticket options and event information
- Automated QR ticket delivery and QR check-in capability
- FAQ and travel-planning pages for regional visitors
Technology & platform
- Custom Platform
- Stripe
- QR Codes
- React
Why it matters
What this means for the business.
01
Keep ticket sales within the event brand
A first-party ticket journey gives the organizer control over how the experience is presented from event discovery through ticketing, rather than handing the entire path to a marketplace.
02
Make event-night logistics easier to understand
Date selection, timed entry, ticket-type explanations and location guidance put key planning details in the public journey before guests arrive.
03
Choose a different fee structure
The ticket platform has no per-ticket platform fee, while payment processor charges still apply.
The transferable idea
What another business can take from this
An event’s digital experience should make the outing easy to picture and the ticket options easy to understand. AnyWeb can bring those pieces together with timed entry and branded QR ticketing, giving seasonal attractions a ticket journey that feels like part of the event itself.
Public references
Explore the public pages behind this build. Screenshots show the sites at the time of research; seasonal schedules, inventory and pricing can change.
Built around your business
Your business has its own way of working.
Tell us where a generic website gets in the way. We can map a purpose-built shopping, member-service or ticketing experience around the people who use it.